Reinventing Law Firm Recruitment – Part II

2017-12-05 10:27:46

Know Thyself

Only when we quiet the peer, parental, academic, corporate and social voices telling us what we should want and what were supposed to do can we listen for our own internal desires and dreams. And only by listening carefully can we start to see what our version of success looks like.

I encourage you to do a reread of Reinventing Law Firm Recruitment Part 1. Its easily accessible on the Professional Perspectives page through the LLM Professional Career Launcher web site ( or through my Linkedin postings. The farcical speed dating law school/law firm recruitment process described in damning detail by Hadiyah Roderique that law students submit themselves to is driven by all the above voices telling them that their future is determined and dependent on getting hired on by a law firm. They block out who they really are and/or their reason for going to law school. They surrender their authenticity. .Its the law firm that will launch them into a dream professional career of which they have only the vaguest knowledge of.

Law firms are now just one of a number of professional legal services providers, notably along with the Big Four Consultancies, ubiquitous legal business services consultants, niche sector advocate societies, mediators, arbitrators, self-help tech providers, accountants, etc.. Theyre disrupting the conventional practice of law by providing what are increasingly multi-disciplinary services that combine law with another discipline in an extremely competitive 21st Century Professional Services market. Law when necessary, but not necessarily the law is the legal services mantra. As Reid Hoffman, co-founder of Linkedin points out, with the death of traditional career paths so goes the kind of traditional professional development previous generations enjoyed.

The brutal reality for junior associate at the bottom of the law firm client relationship ladder with its billable hour treadmill sets in within a year or two at most. Then the identity crisis begins. Thats when, all too frequently, either they or the law firm, or both, realize that their personalized version of success just doesnt fit with the firm. In fact, they may not even have a personalized version of success. They never did manage to quiet the noise from those above voices and articulate their own internal desires and dreams.

What Millennials Want and Law Firms Arent Delivering

Research by leading edge legal services educators and law practice consultants such as Heidi K. Gardner, Distinguished Fellow at Harvard Law Schools Center on the Legal Profession, suggest that millennials want to be able to make independent decisions and choose their own path. That entry to that path is dependent on acquiring some form of specialization either through an LLM or certification. They want to pursue professional opportunities as client capable service providers. A recent much acclaimed comprehensive Canadian study on Redefining Work corroborates what Ms. Gardner and Harvard Law School Center studies have discovered and adds that, for a significant number of aspiring professionals, the preferred professional career path for millennials encompasses the following attributes.

Feeling like your job is helping others and making a difference is fulfilling. This isnt restricted to the helping professions in health care, social work of teaching. Workers in many sorts of customer or client service roles experience the satisfaction of doing good by helping people.

There certainly always has been, still is, and always will be the six/seven figure income shooter cohort looking to law school and Bay Street and partner careers with big law firm as the life worth living above all else. The seven -year itch of achieving partner status by sacrificing so much of ones personal live to meet gruelling annual billable hour targets and climb up the associate ladder step by step will ultimately create a high end blended blissful professional and personal life; supposedly.

However, with many millennials money is not the big motivator Nor is the prestige of being a partner with a life- long career in a law firm.

  • Full-time employees experience the highest of job stress, whereas low job stress is reported by self-employed and workers in contingent positions.
  • The self- employed experience the highest level of job satisfaction and life satisfaction.
  • The self-employed are most likely to look forward to work each day

Law Students & Disgruntled Junior Associates Need to
Reverse Engineer Recruitment

Why did Reid Hoffman create Linkedin and why is it a resounding success? Because, to quote this silicon billionaire, its up to you to with the help of your friends and network- to find and develop professional opportunities for yourself Law students and disgruntled junior associates need to engage in a fundamental reverse engineering and transition from being recruited to becoming recruiters in the professional services lexicon of opportunity markets.

Opportunity markets tend to be linked with curated groups. These are professional associations with missions and mandates to promote best practices and professional development among aspiring and established professionals who ascribe to the curated groups mission and goals. For example, privacy is growth opportunity market. The International Association of Privacy Professionals (IAPP) is the locus and focal point for best practices advocacy, professional development initiatives and career opportunities.

Theres a new catchy label for what Reid Hoffman is alluding to. Its known as the Gig Economy. Its not to be confused with low wage part-time work. Its actually been in existence for many years in professional services under the label as consulting. In the law firm community, its referred to as contract lawyering. Silicon Valley has elevated gig working into preferred professional work as highly motivated high tech workers aggressively recruiting companies to retain them through peer to peer P2P curated unregulated professional associations. Your career is you. Noted Gig economy authority and Diane Mulcahy describes its attributes and attractiveness to new age professionals as follows:

The Gig Economy offers us the chance to structure and control our time in ways that we never could as full-time employees. Working as a contractor can give us unprecedented autonomy to decide where, when and how much we want to work. Even if we end up working more hours in the Gig Economy we retain more agency, ownership and control over where and when those hour occur. These changes encourage us to think explicitly about our time as a resource and be more intentional about how we allocate it and structure it. It also gives us more opportunity to align our time with our priorities.

The Gig Economy and personalized opportunity marketing doesnt mean that a law student should be thinking that they will be relegating themselves to an endless series of short term consulting/contracting assignments. Apple, Google, Linkedin, etc. employ tens of thousands of Gig Economy Silicon Valley professionals who have five-ten year records of continuous and very rewarding careers with their organizations. The message that the Gig Economy is putting out is that in an information dominated economy the information holder can and should position themselves to manage their professional life in a manner that enables them to leverage their passion and professional aspirations into a career that adds value to their personal life and life-style preferences. You work with or for an organization so long as theres a professional and personal lifestyle match in place. If and when a mismatch occurs you move on.

Every millennial is familiar with the professional work life wonderland of Silicon Valley. What many law students arent introduced to and familiarized with at the recruitment stage of their career is the emergence of law firm boutiques that ascribe to the Gig economy model. The American Bar Association (ABA) sees boutiques as major players in the 21st Century law practice environment as the large law/medium sized firm model plateaus as preferred law practice mode.

Gig economy lawyers and legal services professionals dont recruit at speed dates. They find like-minded professionals through networks of curated professional associations. Click into this link at the LLM Professional Career Launcher for an introduction to more than 20 P2P curated professional associations that are populated by lawyers who operate in the 21st Century new economy opportunity market. Click into this link at the LLM Professional Career Launcher for testimonials of graduates from UK law schools who, I counselled on discovering their passion and aligned it with legal services career aspirations. I then referred them to the best fit P2P professional association and equipped them with the tools to recruit lawyers whose careers were aligned with their career goals to open professional career doors for them. To reverse engineer the lyrics of the popular Roy Orbison hit song, Working for the Man, these arent career entry legal services providers that who have to pick up their feet because theyve got a deadline to meet Cause youre working for the man. Theyve positioned themselves to manage their professional life in a manner that enables them to leverage their passion and professional aspirations into a career that adds value to their personal life and life-style preferences.

How to Reverse Engineer Recruitment and Open Legal Services Career Doors in the 21st Century New Economy Professional Services Market


The Professional Career Launcher has designed PASS 21STCentury LLM Pathway
Program to teach you how to PASS and Soar
P =PASSION -Discover and/or revisit yourPASSION.
A= ASPIRATION – Link Your Passion with an ASPIRATION.
S= Skills – What are the SKILLS you have that can be the foundation for your aspiration?
S = Soar Relate and Equate your choice of Career Success with

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